Tuesday, February 2, 2010

3 Strategies to Building Your Online Business Quickly

So, you've reached the decision to build an online business. Working from home seems like an attainable dream, but where do you actually start? There are so many different venues, and you don't even know what half of them are yet. Rest assured, there are plenty of methods that can take even a complete newbie to a professional marketer in no time flat. Here are 3 of those strategies that you can use right now:

1.) Promote other people's products by becoming an affiliate

Becoming an affiliate is pretty much the quickest way to start an online business. Think about it. You don't even need your own website, you don't have to create your own products, and you don't have to provide customer support. The sellers of the product do all of that work for you.

You'll usually earn between 50%-60% of every sale you make, depending on the vendor. And with the help of the promotional tools supplied by the vendors specifically for their own affiliates, you can get going in almost no time.

What you need to do is locate high-quality products that fix a problem that people will gladly pay to have solved. The more specific, the more targeted your traffic will be. Then, you help the vendor promote their product by signing up for their affiliate program, and directing targeted, pre-sold traffic to their products through your affiliate links. Yep, that's pretty much it!

2.) Create a coaching program or membership site

This is another effective method to starting a home based business on the internet. The best part about creating a coaching program or membership site is that you can create a residual income for yourself. If you provide great quality, many of your clients will stick with your program, and you'll receive ongoing payments from the same clients. This also means that you don't have to put as much effort into acquiring more and more new clients.

The content of a membership site doesn't necessarily have to be in a written format, either. Heck, it doesn't even have to provide any education at all. Of course, many do, in the form of coaching programs, a video series, etc. However, an alternative could be a paid forum where members gather together, network, provide support for each other, etc. Many online marketers either provide forums for free, or for a nominal monthly fee. A good idea might also be to give your clients a month or so for free, to give them a taste of what you have to offer without any extra effort on your part.

3.) Take the plunge and create your own product

One of the best ways you can catapult your home based business on the internet is to just grit your teeth and create your own product. It can be in any format: an audio interview, an e-book, a video, a short report, etc. If it provides a solution to a specific problem that you're customers are dying to have solved, then how you deliver that content is up to you.

Oh, but a quick word of advice: it always helps to ASK your customers what they would prefer, if you're not sure. If you have a list, this can be done with surveys. This will get your customers more involved, and if you actually ask them what kind of content they want and then GIVE it to them, they'll love you for it.

If this is your first time creating your own product, then your first one might take a little time to get right. Don't be a procrastinating perfectionist, but still do the very best you can. The advantage of selling your own product compared to being an affiliate is that you can sell your product and keep all of the profits...and you'll also be creating a business asset that, in the long run, will be much more profitable for you. If you take the time to create a high-quality product that leaves your fans raving, then you also build your reputation and create a repeat-customer base.

And think about it: would you rather be one of dozens, hundreds, or thousands of affiliates promoting a product that belongs to someone else...or would your rather have dozens, hundreds, or thousands of affiliates promoting YOUR product?

Those are three of the most effective ways of starting your own online business. Experiment a bit with different methods, and really dive in when you find ones that suit you. There are no easy buttons, but there are plenty of easy methods that will help you build your own home based business quicker than you ever thought possible!

How Can I Make Lots of Money Quickly?

Many people have been affected by the recent plummeting economy. But if you're taking a proactive approach and wondering, "How can I make lots of money quickly?" then here's the good news: the internet brings this possibility right to your fingertips.

To make matters even more promising, the information marketing business is a multi-trillion dollar industry. Plus, this number is growing at an exciting rate. The fact that we've entered the information age certainly helps, I'll tell ya that much!

So, in regards to making money online in the information marketing business, where do you even begin?

Well, the majority of people usually get started in affiliate marketing...and it's pretty easy to guess why. I mean, you don't need to create your own products, you don't need your own website, and you don't even need to spend time on customer support.

What you do is simply send targeted traffic to an online vendor's website, and then receive your commission for each sale. What makes this "job" even better is that the people you'll be sending to these websites will already be looking for the products that are being sold.

Seriously, this is almost like standing in a crowded shopping mall while holding a sign pointing people towards the nearest, say, video game shop...and then getting a 50%-60% commission on each sale you make.

Sounds like a good deal to me!

As you get your feet wet in the ocean of affiliate marketing and start actually learning how to swim, you'll probably start longing for deeper water. That's when you can start creating your own products and making 100% of each sale. And then, you can even have other people signing up as affiliates to help sell your own products. You can literally sit back while they get the targeted traffic for you! And who knows how you'd spend that extra down-time...having fun with your family and friends, on a romantic date with a loved one, finally getting that well-deserved relaxation...or you might even invest the extra time growing your business even further!

To get started with affiliate marketing, find an interest (the more you care about it, the better, so it could be a hobby, a subject you're passionate about, etc.), and make sure it's as specific as possible. After that, just do a search for people online who are selling products related to this interest. These sellers will, more often than not, have an affiliate program that you can join, and you can get started right away.

Wednesday, January 27, 2010

Unraveled - How to Make Money Online Without Your Own Website Or Product

You're new to the internet marketing game and want to learn how to finally get started making money online. But there's a problem: you're low on funds and time, and you don't have the necessary skills or savvy to run your own business. How can you get started without investing a great deal of either time or money? Moving past all the scams and get-rick-quick schemes, the fastest way to get off the ground is to become an affiliate.

So, what's that all about?

There are truckloads of products on the internet being sold by countless different online vendors. As their affiliate, you have the possibility of earning substantial commissions from these marketers by helping them find paying customers for their products and services. Pretty simple concept, huh?

In affiliate marketing, your missions are to see how many buyers you can send to your chosen marketer's website, and how fast you can count your commissions!

You don't even have the frustrations that come with selling your own online products: you don't need to spend time creating your products, you don't need your own website, you don't have to provide customer support... Your marketer does all of that for you! And you can get started right away. No waiting or delaying necessary. At the same time, you get to build your own skills of garnering pre-sold traffic, which will make things that much easier when you decide to start growing your own online business.

But be advised: always make sure you pick quality products that deliver a ton of value. That way, it will really help your consumers, and they'll keep coming back to you for more! It's also a good idea to get into this mindset now so that you'll be accustomed to it by the time you're ready to create your own products.

So, your job is to drive the hungry customers to a seller's website. In exchange for any purchases made by the traffic you send to the websites, you'll typically receive somewhere around a 50-60% commission. Not half bad if you can get started making 5 to 10 commissions per day with only a few hours worth of work.

When you're first getting started as an affiliate, you should really start in an area that you're genuinely interested in - i.e. a subject you're passionate about, a hobby, etc. That will make your time seem more like play than work, and your enthusiasm will really shine through in your messages. After that, what you do is look for products related to that area of interest that have affiliate programs. Sign up for the affiliate programs, drive the traffic, and make the sales!

Many affiliate programs on the internet provide help and guidelines on how to use their affiliate links and how to drive traffic to their products...and finally, show you how to make money online without your own website.

Well, there's your run-down on affiliate marketing! I hope I've helped you see the diving board that will help spring you into making money online. So, go on! Dive in!

The Truth - Honest Internet Marketing Opportunities Made Easy

When people finally talk about "creating their own online businesses" seriously, they're ready to drop all the scams and promises of "easy buttons". And as far as honest internet business opportunities go, there's no better place for an inspired marketer to start than the information marketing business.

The information age, along with the internet itself, is a true blessing to marketers. The information marketing business itself is, amazingly, already at the multi-trillion dollar level...and it just seems to keep going up. More and more success stories are made every day.

To make things simple: if you can provide a large number of people with a solution to their wants and needs, or give accurate advice on how to do something correctly, quickly, and easily in a certain area of interest, then the chances that these people will gladly pay you for this information are very high. If the quality of information you give is great enough to leave a trail of raving fans running after you, your business is pretty much set for life.

Even better, if you can present this solution or expert guidance where it can be delivered instantaneously, without so much as a need for a physical product, and easily devoured by your consumers... Well, then you can make money online all day, every day. Even at night, while you're sleeping comfortably. As long as you still remember to always put your customers needs before your own, you basically have a "print cash on demand" system!

When you're first getting started, it's usually best to find out which process(es) you're comfortable with using and go from there. If you like writing, then you can put those skills to use and create an e-book. If you don't like writing, then you can quickly and easily make an audio recording or a screen capture video. Heck, you could do both. Just as long as you can communicate the quintessentially important information to your customers, and enjoy doing it, then that's all that matters.

As technology continues its relentless pace of advancement, there's a whole range of media you can now use to quickly and easily deliver information to your customers. This includes e-books, short online reports, audio recordings/interviews, podcasts, social media, screen capture videos...and many more.

With just one information product, you can be making more than enough money to earn a full time income online, AND start building a business that will put you on the direct path that eventually leads to financial freedom. The best way to get rich quick is by giving other people tons of value, and information marketing is just the way to do it!

Revealed - Legitimate Work From Home Opportunities You Can Use Today

So many people are looking for legitimate business opportunities that allow them to make a substantial income working from the comfort of their own home. The good news is, that this day and age makes that dream completely possible. All you have to do is look no further than the miracle in information, communication, and business expansion that is...the internet.

There are currently thousands and counting of legitimate work from home opportunities on the net that you can start right here, right now. You really don't need to be a computer expert...and you certainly don't need to have your own website. Yet. Hey, you've gotta have room to grow, right? But trust me, the first steps are easy, and can be done by virtually anyone. And many people are able to make very successful livelihoods just from the basics, alone!

One such legitimate work from home opportunity is known as "affiliate marketing". If you haven't heard of this before, then crawl out from under your rock. Ha ha, just kidding.

It's actually pretty simple. What you're doing is helping other marketers online sell their products...and taking a commission for every product that you help sell. Typically as much as 50% or more for each sale! Pretty cool, right? It's similar to a sales person in a store, except you get paid a much bigger commission...and you can do it from the comfort of your own home. No more commute, no more boss hanging over your shoulder... Complete and utter self-reliance and control.

First, find the product(s) that you wish to promote and sign up for their affiliate program (most serious online vendors have one. If they don't, look elsewhere.). It helps if you've used and benefited from the program yourself. After you have your product, use the pre-made promotional tools in the affiliate program to start promoting the product in as many places as possible on the internet...and you can literally be making money from Day 1.

Yep, that's pretty much it.

Let's start with the plan. To get going with affiliate marketing, the first step is to decide what kind of products you're going to promote. And it's always good to promote more than one, so you don't have all your financial eggs in one basket. But make sure that they're good quality products that will deliver a tremendous value to your customer. That's the most important thing. But remember, overwhelm your customer with value, not with choices. Always make sure that your review blog is very clear-cut in the action you want your customer to take. Make it as easy as possible for them.

It also helps to have some background knowledge in the market that you wish to promote products in - i.e. if you can play a musical instrument, such as the electric keyboard (guitar, kazoo, or whatever), then why not promote information products that help budding electric keyboardists learn how to develop their skills faster?

Affiliate marketing is a fantastic legitimate work from home opportunity because it's quick and easy to get started, and it's also a great way to build your skills in internet marketing that you'll need as you advance further down the road.

Tuesday, January 12, 2010

Lee McIntyre's Point and Click Coaching Program - Revealed

Work Smarter, Not Harder in Your Online Business


I have to admit, what attracts me most to the lifestyle of an internet marketer isn't the thousands or hundreds of thousands of dollars one can potentially earn every month...although, I'd be lying if I said that didn't factor into it a little. No, what really attracts me the most is the LIFESTYLE. The freedom to never have to worry about money. The freedom to follow all my joyful pursuits. The freedom to enjoy all the wonderful things that life has to offer.

So, I have to wonder, will I have to compromise that dream in order to give myself the financial freedom that I so desperately desire? Will I have to sacrifice my time for my money? After all, even Lee McIntyre himself is a notoriously hard worker, and often worked as much as 16 hours a day when he was first getting his business together (although he works considerably fewer hours now).

Fortunately, the answer is "No". Lee has once again learned from his past experiences, and has used it to create a time-efficient model for his coaching program. He outlines this very thoroughly throughout his 2 day workshop (which he is still currently giving away for free, and flat-out HANDS you all the materials necessary during the actual Point and Click Coaching program, of which you get a free 14 day trial). And he presents it in a way that lets you get done FAST. For crying out loud, I completed week 2's task in less than 30 minutes! And best of all, the results are cumulative, which means that as you put these processes in place, they actually start to snowball off each other, and your business and profits just grow and grow...

Lee has learned through trial and error that the best way to build your business fast is to laser-focus on product creation and marketing. This means delegating the rest of the work to his team of trustworthy associates, all ready and willing to bend over backwards to make sure that the customers are treated just as Lee would treat members of his own family.

Lee has taken this knowledge, and used it to create manuals that he currently uses in his own business. This is such a crucial detail that I believe most other internet marketers miss. See, most other internet marketers forget to mention the fact that a business is the same on the web as off the web... Instead, they seem to treat it as some sort of mythical entity that can be controlled with an "easy button".

Granted, I believe it's quite a bit easier to manage an online business than an offline one. For starters, there's very little overhead costs. And if you specialize in information products, how easy is it to give away your best content for free, and develop droves of raving fans? Pretty darn easy!

This was one of my favorite take-away lessons that I learned in Lee's 2-day workshop. Go and get your own copy while it's still free (it just requires a small shipping and handling fee, which is less than the price of a movie ticket), and get started growing your business the right way...by working smart, not hard!

Monday, January 11, 2010

Lee McIntyre's Free Workshop - Goodbye, Information Overload!

Lee McIntyre - The Man with the Plan

If there's one thing that Lee McIntyre knows how to do, it's how to deliver a tremendous amount of value. I just got done watching Lee's Bonus Q & A videos that were held at the end of each day of his 2 day workshop that he's now giving away for free...and I can't begin to tell you how lucky I feel.

I mean, this is a workshop that people paid $997 to attend, and that's just the ticket price! There's also the travel costs, the hotel, the food, the obligatory sight-seeing...or maybe that's just me... With these videos, I have now watched the ENTIRE workshop event...all I missed were the bar chats after the events. ;)

Anyway, I almost feel like I ripped off the poor guy. But as he explains, creating good will with customers is his ultimate goal. If I succeed in my own undertakings, I can leave him a glowing testimonial! And after all, if I'm a satisfied customer, I'm probably going to buy more of his products. Now THERE'S a business model I can appreciate.

But even though he's constantly exceeding my expectations (he actually got the entire event transcribed, and is giving that massive manual to his Point and Click coaching clients as a bonus! I can't wait until I receive it in a couple of weeks!), at the same time, I never feel overwhelmed. The program is perfectly paced, and I find myself hungry to get to the next step.

To think that this program will take me all the way up to a $20,000 per month income...and beyond. It's almost bizarre, yet because I've watched the workshop, I now see the logical progressions I need to take. Succeeding online is no longer just a pipe dream. I CAN do this!

Click here to get your free DVD of Lee McIntyre's 2 day workshop, and start succeeding with your online business, too!

You Don't Need to Buy Point and Click Coaching...Because For Now, It's Still Free!

Lee McIntyre's Workshop is Still Free!

Gotta love a seminar that basically just hands you an automatic blueprint to make $20,000 a month or more for free... I honestly don't know why he isn't charging more for this information, but go here now to get your free DVD while they're still in stock.

But as much as I love the 8+ hours of content that this workshop gives, I have to say that my favorite part of this course is actually the coaching program attached to it. Because theory is all well and good, but I actually want to start growing my businesses!

Personally, I do best with a step-by-step plan that shows me what I need to do to succeed...it's as true for internet marketing as it is for working out, or anything else in my life. If I don't have a plan in mind, I rarely get anywhere, and I get frustrated by a lack of progress. But once I have a plan, I'm unstoppable!

With that in mind, imagine my frustration as I jumped around from marketer to marketer, testing their various free trial coaching programs, only to find myself confused by bewildering techniques, rehashed ideas that were good five years ago, but don't work anymore, or sketchy practices that think of customers as flesh-bags of money.

It was the last straw when I applied for a well-known marketer's coaching program, only to have a member of his staff tell me that the price tag was $5,000...money which I didn't have at the present time, as a complete newbie. I was heartbroken. It felt like this whole "internet marketing" thing was beyond my scope, that I would NEVER succeed, and that I couldn't get the help I needed.

That's when I received Lee's e-mail describing his two-day workshop that he did in late 2009...how it revealed workable strategies that fit today's marketplace and practiced good business ethics that put the customer first...

...And, oh yeah, it's completely for free...

...And even included a step-by-step coaching program that gives you a two-week trial, and is only $97 a month after that. My spirits began to pick up a bit, but I was still skeptical.

"OK, let's figure this out," I thought. "The year-long coaching program that just rejected me cost $5,000. This workshop is completely for free, and all I have to do get the DVD is pay for shipping and handling. Well, that's a no-brainer. And if I stick with this coaching program, it'll only $97 per month...plus, I can start making a profit right away, and if I don't, there's an iron-clad guarantee, so I can get my money back."

And believe me, I fully intend on making this coaching program earn its keep. The first week made me a little anxious, as its assignment is just going through the hordes of videos provided by the 2 day workshop...which is necessary, as it takes time to absorb all the amazing material.

However, week 2 put my mind completely at ease. With a title like "The $300 Day Made Simple (...From Scratch)", you know you're in for a treat. I'm currently in week 3, and the way things are looking, the money is going to start rolling into my bank account in week 4 as I apply Lee's strategies to driving traffic. VERY excited about that!

I really appreciate how thorough Lee is in his content, as well. He doesn't just say, "All right, now go and do this," he SHOWS you how to do it, and you can follow along with him every step of the way. He ties up any loose ends I can think of, and if I ever have any questions, there's a discussion page I can use to ask Lee and his team anything I want. My kind of thing!

I strongly suggest clicking here and getting your own copy while they're still available...because this might be just the thing you're looking for to get started building your online business today.

Go ahead and get your free DVD and trial to the coaching program, and keep me informed on your progress. Let's succeed together!

Sunday, January 10, 2010

Point and Click Coaching - An Honest Review

The Truth About Lee McIntyre's Point and Click Coaching Program

I have to admit, I'm quite a bit wary about many of the internet marketing gurus these days. It seems like most of them make their money by fleecing it off their customers, and not living up to their end of the bargain of delivering real, action-oriented results. It's very easy to get my hopes up promising an "easy button", only to have them come crashing down when I see how complicated, how nonsensical, or sometimes, how unethical their practices really are.

And to be honest, I was kind of expecting the same thing with this workshop, at first. I mean, a $1997 program for free, and all I have to do to access this wonderful, life changing content was to pay a small shipping and handling fee? Give me a break.

So, what IS the catch? Lee is a generous guy who gives first and sells second, but he ain't no Mother Teresa. If there wasn't anything in it for him, he wouldn't make any money (in fact, I believe he is actually LOSING money by giving away the DVDs for free), and he wouldn't be a very good marketer!

The catch is the up-front, open, glaringly obvious coaching program that is attached to the free DVD. Hey, I told you this was an honest review, right? This is what you need to know before you sign up for the free DVD. You get a 14 day trial with absolutely no obligation to stay on, and it's very easy to cancel...just fill out the support ticket, and it's done. If, however, you find enough value in the program to stay on board, it's $97 a month after the free trial expires.

This isn't exactly a hidden catch, though. Lee is upfront and honest about everything he does in his business, and always puts the customer first, second, and third. That's just the way he decided to run his business when he first started, and it's worked pretty darn well for him so far...despite the fact that he does everything pretty much the opposite of what most other internet marketers do.

This is what attracted me to his style in the first place, and despite my initial skepticism regarding the quality of his two-day workshop and coaching program, I decided to give it a shot. And hey, it's free, so if I don't find any value in it, I can cancel and be on my merry way!

But as I soon discovered, that would not be necessary.

After signing up and watching Lee's introduction videos, designed to make navigation through the website effortless (you get access to digital versions of the recordings right away while they ship you your DVD), I got started on the content. And boy oh boy, is there content. There are 8+ hours in the workshops alone. That doesn't include the 4 hours of bonus interviews, or the complete Q & A sessions held at the end of each day given as a bonus to clients of the coaching program.

And instead of giving a pitch-fest, as is sometimes common at these seminars, Lee asked if it would be OK if he just tried to deliver as much content as possible. He talks very fast, so it was probably three times as much content just from that alone. The first session was just some history about himself and his business, as well as bringing everyone up to speed on what his goals were in the future. I'll give you a hint...his goal is to reach one MILLION dollars per MONTH. It's an astounding goal to be sure, and I will look forward to seeing how he progresses on it in the future...and learning from that, as well. ;)

The second session is where we get to the heart of the program. From then on, it's session after session of amazing content that builds on the previous session sequentially in an easy to understand format. I guess being an ex-high school teacher really helped him out in these lesson plans, as well!

And of course, the audience was very enthusiastic about all this. I'm not lying when I say that my mouth literally hung open at times during the seminar; I was so astounded by the quality of information that I was receiving. I mean, I have NEVER heard anyone talk about the kind of stuff he went over. Things like:
  • Using specific processes to hire enthusiastic members of your own team
  • Constructing manuals so other people can do your work for you
  • Making 4X as much profit from one simple method
  • Getting an army of affiliates who are BEGGING to promote for you
  • Dissections of video sales messages
And that's just the tip of the iceberg. I still can't believe it's free...although, who knows how long that might last.

Go get your free DVD now, and next time, I'll talk about my experiences I've had with the laid-out, ready to implement, point and click coaching program that everyone's raving about. This is the first coaching program I've actually stayed with past the free trial, so I have a lot of good things to say about it.

Click here to get started!

Lee McIntyre - Free DVD

How To Do Things Inside Out and Upside Down


Have you ever wanted a step-by-step plan that shows you how to build your online business from scratch and start making money in the quickest possible time? I sure as heck know I did...but I got burned time and time again by marketers who were more interested in taking my money than helping me make money.

But then, I found out that Top UK Internet Marketer Lee McIntyre recently presented his "Inside Out / Upside Down" workshop to a captive audience in Manchester UK, teaching the exact steps he took to build his business and start earning $20,000 per month in just 56 days...from scratch.

In fact, Lee didn't build his business the "normal" way, and actually ended up doing the complete opposite to what most of the so-called "marketing gurus" out there teach.

And his results speak for themselves. His methods work all right, that's for sure.

Lee's business is now doing a whopping 6 figures each and every month...and he teaches exactly how to do this in his "Inside Out / Upside Down" workshop.

"Well, that's great, but how do I know that he'll be able to help me do the same thing?" I hear you wonder.

You see, not only is Lee a great teacher (he used to be a high school teacher before starting his online business), but he also reveals exactly what's working in his business right now without holding anything back. And what's more, the bulk of the closely guarded strategies and techniques that Lee teaches were invented by himself - no one else is teaching this stuff!

For 2 days straight, Lee captivated his audience with his teachings on "The Massive Monthly Payrise Method", "Deep Connection Dynamics", "Automatic Traffic Control", and his "Affiliate Army Method"...just to name a few! And many of the attendees were left spellbound by the sheer amount of profitable "how to" information shared over the 2 days.

Now, it's worth pointing out that many of the attendees at Lee's workshop paid $997 for the ticket alone, not to mention the cost of travel and accommodation, but judging by the awesome feedback Lee received over the 2 days, he could have charged 5 times the price - it was THAT valuable! After all, wouldn't you be prepared to invest a generous amount in a program if you knew it would bring you a greater amount of money than what you paid? Sure! It's called "making a profit"!

Lee has also stated that he won't be teaching this workshop ever again as it was a one time only thing, and is never to be repeated. Luckily though, he did have a professional camera crew present to record the entire workshop and capture every profitable strategy and golden nugget of marketing information delivered over the 2 full days.

"So, how can I get my hands on a copy of these recordings?" I hear you ask! I really should do something about these voices inside my head... =P

Well, Lee originally decided to package the recordings as part of a high end training boxset with a pretty hefty price tag...somewhere in the $1,997 ball park. And for this price it would actually be a steal when you consider the sheer amount of profitable information that Lee taught over the 2 days.

But that's not how Lee built his online business.

So, Lee has done something a bit crazy here and he's actually decided to give away the recordings to his $1,997 workshop completely for FREE.

(...Yes, you read that correctly!)

You see, one of Lee's main philosophies is to give first...and sell second. It's one of the BIG secrets to his fast online success.

But you'd better be quick, because Lee isn't going to make this available for much longer. He's not THAT crazy!

To get in on this insane offer before you miss out altogether you need to go to the following page right now and take advantage of this before it's too late:

Click here for your step-by-step program to build your business fast!

Seriously, Lee is giving away the entire workshop for free! So, here's your chance to learn from one of the top marketers in the UK right now who's built his business by doing things differently than what most of the big gurus teach.

And what's more, you'll be completely taken by surprise when you witness the speed at which his methods can be followed to build your business in the fastest possible time. I know I sure was...

Don't let this opportunity slip through your fingers. Grab this with both hands while you still can!

Go ahead, click here for your free DVD of Lee's amazing 2 day workshop!